WHO IS MLA?

WHO IS MLA?

Meat & Livestock Australia Limited (MLA) is the marketingresearch and development body for Australia’s red meat and livestock industry. MLA is a not-for-profit organisation owned by cattle, sheep and goat producers. It is funded by a levy on livestock sales, with the Federal Government providing matching funds for R&D investment. MLA’s core focus is to deliver value to its 50,000 levy paying members by:

  • growing demand for red meat, and
  • improving profitability, sustainability and global competitiveness.

MLA is a service provider to the red meat industry, not an industry representative body or lobby group

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WHY AUSTRALIAN RED MEAT?

WHY AUSTRALIAN RED MEAT?

The Australian Red Meat industry is committed to producing safe, high-quality beef, lamb and goatmeat for customers around the world. Australia's reputation as a supplier of high-quality meat and exporter with an enviable food safety record begins with an unspoiled environment, and is further enhanced by a solid foundation of industry protocols and procedures to deliver safe and reliable food. Our goal is to provide a consistently high-quality True Aussie Beef & Lamb product that attracts and satisfies your customers, every time. 

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